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Christopher Walken Featured In New Kia Optima Advertisements

Kia Motors America has teamed up with Academy Award winner Christopher Walken for two new advertisements featuring the 2016 Kia Optima. In both of these advertisements the brand is looking to highlight the various aspects of this vehicle that make it stand out in a crowd and provide a fun, exciting vehicle to drive. The main theme is to try and distinguish the Optima from other vehicles in the midsize sedan segment which has earned the reputation for being generic and boring. “Our marketing efforts are built on the core principle of challenging people to discover the exciting new Kia and question everything they think they know about the brand,” said Michael Sprague, chief operating officer and EVP, KMA. “Kia is a recognized industry leader in styling and quality, and like the all-new Optima, these new ads stand out from the competition with the assistance of someone who knows a thing or two about being distinctive.”The two new spots are both 30-seconds long and they are called “Cookie Cutter” and “Middle C” and they both feature voice-over narration from Christopher Walken. The advertisements were created by Kia's advertising agency David & Goliath and you can see both of them for yourself below.         "Kia Optima Breaks the Midsize Sedan Mold in Expanded Marketing Campaign." Kia Media. N.p., 11 Jan. 2016. Web. 21 Jan. 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11106/kia-optima-breaks-the-midsize-sedan-mold-in-expanded-marketing-campaign>.
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2016 Kia Specials KS

How to Be the Best New and Used Kia Dealership: The Midwest Way

You just found the best of car dealerships in Wichita, KS. We’re the new and used Kia dealership that specializes in building customers for life. 2016 is shaping up to be a big model year for Kia, the cars that just keep getting better. Midwest Kia is your place to check out the new 2016 Optima, Cadenza, Sorento and Soul. Also remember to check out our current Kia specials in KS. You can save buying new, used, or leasing a Kia. Visit Midwest Kia for the best Kia specials in KS. The Best 2016 Kia Vehicles Kia has already released some impressive new 2016 vehicles to the public like the 2016 Sorento and the 2016 Optima. New technology, award-winning safety and better-than-ever style are just a few of the reasons this 2016 Kia line-up is so exciting. Of course crowd favorites like the trendy 2016 Soul are getting fresh updates for the new year, and now is the time to come test drive it in Wichita. The Top Used Kia Dealership In addition to all of the new Kia cars, crossovers and vans rolling out of the factories, Midwest Kia also has the best selection of used cars in Wichita, KS. We source vehicles from across the state, and we also take in some great trade-ins. Only the best are offered to our customers so you can get a great deal on a used car in Wichita and buy with confidence. For the ultimate in value and warranty, ask our sales staff about Certified Pre-Owned Kias. When it comes to value and peace-of-mind, this is the best deal you’ll find at car dealerships in Wichita, KS. Put Midwest Kia on Your List So put Midwest Kia on your list when it’s time to drive some new rides. You’ll soon find out why we’ve built such a loyal customer base who trust us for value, service and quality. Don’t forget to check out current inventory and use our auto loan calculator to set your budget before you even leave the house. Then, click over to see our current Kia specials in KS.

Find Your Zone Like Blake Griffin in the 2016 Kia Optima

Blake Griffin is back in The Zone with his 2016 Kia Optima. The new ad features Griffin once again in his eternally calm headspace, no matter the intensity of the situation. It’s just like the feeling of cruising through rush hour traffic in the stylish, sporty and tech-laden new Optima you’ll find at your Wichita car dealership: Midwest Kia. Kia had a real winner with last year’s Optima, and you won’t believe how they’ve refined their midsize masterpiece for 2016. Shop our online inventory, use the auto loan calculator to set your budget, and then head into Midwest Kia to test drive this car and get a sense of what Griffin’s Zone is really like. Elevate your Midsize Style Midsize sedans should come without compromise. At some point, we all want a little more driver comfort, more safety, and four doors to fit child seats and passengers with ease. With Kia, trading in that sporty coupe for a midsize sedan means that you truly get more. More safety, more tech, more style, and more performance. That’s how it should be. Available cross-hatched leather seating and modern interior contours give you that riding-in-style swagger other midsize sedans lack. Add to that some snappy tech like in-dash navigation and premium audio and you have a chariot fit for, well, royalty. That’s how you rule your commute, and Midwest Kia is the Wichita car dealership where you take charge. Your Power Car Power suit, power lunch, and now power car with the option of turbo-charged horsepower and all-wheel drive connecting it to the ground. The 2016 Kia Optima offers sporty trims to rival the best in its class, including performance-oriented European sedans. Of course, Kia offers these features in a car that is still recognized as one of the best values on the road. Again—power! Test Drive Blake Griffin Style So get behind the wheel of the car that best illustrates Blake Griffin’s Zone. Remember that we offer an auto loan calculator right here on our website so that you can work the numbers and know your budget before you even arrive. Arriving ready to drive and deal—that’s how you get in your Zone.

The Evolution of Kia: From Humble Beginnings to Automotive Excellence

In the dynamic and ever-evolving world of automotive manufacturing, Kia has emerged as a remarkable success story. From its modest beginnings to its current position as a global automotive powerhouse, Kia's journey has been nothing short of remarkable. In this blog post, we'll take a journey through time, exploring the key milestones and innovations that have contributed to Kia's transformation from a small South Korean automaker to a symbol of automotive excellence. The Early Years: A Humble Start Kia's roots trace back to 1944 when it was initially founded as a manufacturer of steel tubing and bicycle parts. The company transitioned into producing motorcycles and eventually ventured into the world of automobiles in the early 1970s. It wasn't until 1974 that the first Kia-branded vehicle, the Brisa, rolled off the production line. This marked the beginning of Kia's automotive journey. Strategic Alliances: The Turning Point The 1980s saw Kia form strategic alliances with major international automakers, including a partnership with Ford. These alliances provided Kia with access to advanced automotive technology and design expertise. This collaboration marked a significant turning point in Kia's history and set the stage for future growth and innovation. The '90s: A Decade of Expansion and Transformation The 1990s were a transformative period for Kia. During this time, the company began exporting vehicles to the United States and Europe. The Sephia and Sportage were among the first Kia models introduced to the American market, and they gained attention for their affordability and value. Kia's commitment to quality and continuous improvement was evident during this era, as it invested heavily in research and development to enhance its vehicle offerings. New Millennia, New Heights As the new millennium dawned, Kia continued to make strides in the automotive world. The introduction of the Kia Optima and Sorento in the early 2000s showcased the brand's growing focus on design, safety, and performance. Kia's dedication to producing high-quality vehicles was further reinforced by its manufacturing plant in West Point, Georgia, which opened in 2009, signaling Kia's commitment to the American market. Innovation and Sustainability: The Modern Kia In recent years, Kia has become synonymous with innovation and sustainability. The introduction of hybrid and electric vehicles, like the Kia Niro and Kia Soul EV, reflects Kia's commitment to environmental responsibility. These models not only reduce emissions but also offer cutting-edge technology and design. Kia's design philosophy, led by Chief Design Officer Peter Schreyer, has garnered significant attention. The "Tiger Nose" grille and sleek, modern aesthetics have set Kia apart in terms of design, earning the brand numerous awards and accolades. Conclusion: A Legacy of Excellence Kia's evolution from its humble beginnings to its current status as an automotive industry leader is a testament to its dedication to quality, innovation, and customer satisfaction. The brand's journey is marked by key milestones, strategic alliances, and a commitment to excellence that continues to shape the automotive landscape. As Kia continues to innovate and push the boundaries of what's possible in the automotive world, one thing remains clear: Kia's evolution is far from over, and the brand's commitment to automotive excellence remains unwavering.