Ever since Lebron James (or King James as some refer to him) Tweeted that he was “rolling around” in his K900 and that he loved the car, there has been a flock of naysayers looking to find “The Truth” about the K900 Luxury Ambassador. However, the truth is, James assumed this role in October of 2014, after he reached out to Kia. To prove this, Kia has begun rolling out a multi-platform campaign that addresses Tweets the basketball star received like, “I’ll bet anyone $10,000,000 that LeBron doesn’t roll up to the games in a Kia”, “There’s a thousand percent chance that there’s a zero percent chance that LeBron drives a Kia” and “LeBron drives a Kia like I fly a spaceship.”
“The award-winning K900 exemplifies the incredible transformation of the Kia brand, and as a tastemaker who is not afraid to go his own way, LeBron James plays an important role in our efforts to change perception by challenging consumers to discover the new Kia,” said Tim Chaney, vice president of marketing communications, KMA. “LeBron is pushing people to question everything they think they know about our brand, and we could not be more proud of the fact that he can often be seen driving in and around the Cleveland area in a Kia K900.”
If you’d like to drive like a king, come into Midwest Kia. You can take the K900 out for a test drive and see exactly why Lebron James said “I was a Kia K900 driver and fan before we decided to become partners, for me, a partnership has to be authentic and real to who I am, and that’s what makes this one so special.”
“LEBRON JAMES TELLS “THE TRUTH” ABOUT DRIVING HIS KIA K900 LUXURY SEDAN.” Http://www.kiamedia.com/. Kia Media, 3 Dec. 2015. Web. 9 Dec. 2015.
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